Music marketing & audience growth
A release deserves a direction. Release campaigns, audience development, editorial pitching, paid media and creative strategy for independent artists and labels.
Talk to the teamHow ONIMA can help
A useful campaign connects the release, the audience and a clear objective. ONIMA brings strategy, creative coordination and performance insight together to help artists and labels make informed marketing decisions.
Release strategy
Build the campaign around your music, audience, timing and available resources.
Platform opportunities
Coordinate pitching and relevant promotional opportunities, subject to platform eligibility and decisions.
Campaign learning
Connect paid media, content and reporting to understand the response and guide the next release.
What to prepare
Share the release date, artist links, available creative assets, campaign objective and an indicative budget. This helps the team propose a realistic scope.
Let’s talk about your next move.
Every partnership starts with understanding your work and your goals.
Start a conversationBefore we start
Send your catalog or channel links, ownership details, current agreements and the services you need. We review the starting point, then agree the scope, territories, commercial terms and reporting arrangements before work begins.
Build a connected plan
Distribution, rights administration, publishing and marketing cover different work. Your agreement defines which services ONIMA provides and which rights you appoint us to manage.
Apply for a partnership ↗Spotify Discovery Mode and editorial pitching
For eligible catalogs and teams with access, we can review Discovery Mode selections and available performance reports. Access, costs and campaign terms depend on Spotify and your delivery setup. No fixed stream increase is guaranteed.
For upcoming, unreleased music, we help prepare the release context and coordinate editorial pitch timing through Spotify for Artists. Editorial selection is made by Spotify and placement is not guaranteed.
Discuss your Spotify strategy ↗